What are business development services and why should your company engage with business development experts? 

As any business grows, it often stays attached to the ways of working it embraced during its earlier development and expansion. 

While, in many areas of a business, many of those ways of working remains profitable and productive, the efficiency and profitability of a company eventually reduces because, in some departments and with some established working methods, the old ways don’t perform as well anymore.

Business development services practitioners, like those at Black and White and our service partners, identify areas for financial and operational improvement with you and then help you manage the process of change until the end goal is reached.

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Definition of business development services

The main goal of engaging business development services experts is to change or restructure a company in such a way that underperforming areas of a business are brought to a par with the best performing departments. 

Secondary goals include greater efficiency, lower fixed and variable costs, greater profitability, and the ability to reach successfully into new areas and markets not currently occupied by a client.

Black and White’s business development services is delivered via a three-way partnership which includes:

• you
  • whatever the primary driver behind your desire to develop your business – you want to make more sales, improve staff performance, expand into new areas or sectors – you lead the project with regular updates provided to you by us so that you can monitor your progress towards the end goal.

• us
  • normally, clients start with a series of business development objectives. We then perform deep analysis on each area of your business that you want to develop so that you can identify which ideas will pay for themselves the quickest. From the information we provide you with, you tell us which projects should be worked on and in what order.

• In-house or third-party subject matter experts
  • In most cases, the in-house business performance specialist at Black and White will be able to consult regularly with you as they oversee each selected area of business development. In others, we will recommend a series of providers to you to project lead where we do not have the in-house knowledge to do so. Project leads will provide us with the information and performance metrics we need to update you on the progress towards agreed goals.

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Examples of business development services

• development – sales and marketing
  • Cost per lead and cost per new customer acquisition are two of the most important costs within a business affecting profitability. Are there ways to lower both of these costs without the risks of needing to make a significant investment in training or increasing sales team numbers?

• business development – customer service/business development – support services
  • It costs five times as much to sell to a new customer as it does to an existing customer. Is your current customer service set-up helping or hindering your company’s chances of making additional and regular sales to its current client base? And what can you do to win back the loyalty of lapsed account holders?

• business development – operational
  • British businesses spend billions each year on inefficient operational procedures which lead to overstocking, higher levels of return, and greater demands on after-sales support staff. What options are available to your business to improve its operational performance for lower costs and great efficiency?

• online business development services
  • More and more business is done online. What are the quickest and most cost-effective ways of using an online presence to generate new leads and to boost customer perception of your company?

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Business development services in Hampshire and Surrey

To be successful and to drive value, business development services delivery must be based upon a strong working relationship between a company and the consultants it uses. That relationship must be characterised by regular two-way open and honest dialogue. 

We’d like the opportunity to provide you with examples of business development services we’ve delivered to clients in the past covering core improvement areas of sales, marketing, customer service, support services, and operational efficiency. 

After our meeting, we also provide you with a proposal for business development services based upon what you’ve told us and on the observations we have made about your business.

To find out more about our business development services and how they improve the efficiency and profitability of our clients, please use the form below, call us free on 0800 140 4644, or email [email protected]. 

For over 20 years, Black and White Accounting has provided accountancy and business consultancy services to individuals and corporates across Hampshire and Surrey for a fixed monthly fee.